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Almost 70 per cent of business executives in India plan to integrate the metaverse into their organisational activities, said a report by PwC India. Though the term metaverse spans a wide spectrum of definitions, it mainly denotes a digital environment with a virtual world that mimics reality through the use of emerging technologies such as artificial intelligence (AI), low/no-code platforms, and blockchain. Additionally, 63 per cent of companies that are actively engaged with the metaverse say they will fully embed the metaverse in their organisational activities within a year, said the report titled 'Our Take - Embracing the Metaverse'. More than 60 per cent of the business leaders surveyed affirmed that they have a detailed or good understanding of the metaverse. The survey conducted early this year asked respondents nearly 150 in number across different regions of India for their title/role, age group, their gender, the sector their company represented, and their company ...