Explore Business Standard
Rajiv Bajaj
The biggest difference between established brands and many startups and is while the former build strategy, brand, and technology, the latter are more like upstarts that end up burning the same things, Bajaj Auto Managing Director Rajiv Bajaj said on Thursday. "There are three terminologies here. Startup; then there is a word which I like to call most of them, which is upstart. Then us, the winners or the champions," Bajaj said while speaking at the CNBCTV18 Global Leadership Summit here. He said those who enter a market without a strategy are "upstarts" and end up burning everything -- from their brand and technology to products. "Upstarts are those who don't have a build-strategy. They have a burn strategy. They burn technology -- their batteries. They burn brands by reducing price every month. They burn products in their factory, in the trucks, at the dealerships, on the road," he said. On the contrary, he said, "startups are those who have built a strategy. They build technolog
Bajaj Auto is developing a portfolio of clean fuel CNG motorcycles, and the first such bike will hit the market in June, Bajaj Auto Managing Director Rajiv Bajaj said here on Friday. The bike will run on CNG and would hit the roads in June, he said while announcing Bajaj Group commitment of Rs 5,000 crore towards Corporate Social Responsibility (CSR) spent over the next 5 years. The new bike would target mileage-conscious consumers and is expected to launch under a different brand. It is expected that CNG bikes will be priced higher than their petrol counterparts due to the higher cost of manufacturing besides having a special tank to offer petrol and CNG fuel options to offer convenience to customers. Bjaja also said that Pulsar launched 20 years ago will hit 2 million units soon. Meanwhile, the Bajaj Group committed Rs 5,000 crore to social impact initiatives over 5 years, with a focus on skill development, under 'Bajaj Beyond' the Group's new identity for all its CSR and charit