Smartphone Industry

3 million cumulative shipments by CY 2026 as Samsung braces for Apple's entry

Demand for premium mobile phones will drive handset production and export growth in value terms, aligning with the targets under the production-linked incentive scheme, a senior government official told PTI. While industry experts have projected de-growth in sales volume of mobile phones, the government, under Rs 62,500 crore Mobile Phone Manufacturing Scheme (MPMS), has projected growth in domestic production of smartphones to Rs 39 lakh crore from around Rs 11.5 lakh crore as well as double exports to Rs 15 lakh crore during the scheme period from Rs 7.5 lakh crore under production linked incentive (PLI) scheme. "There is going to be premiumization. Premiumization growth will be much heavier. Also adoption of premium phones will also double the export. Analysts are talking about the Indian market," Electronics and IT Secretary S Krishnan said. He said the production in India will also grow in volume terms as there might be shifts in production destinations by the companies. "The .

Brands are stretching smartphones and televisions across more configurations and price points as weak demand, rising component costs and longer replacement cycles make new product development riskier

Rising memory costs have squeezed budget smartphone makers, while Apple and Samsung have gained market share by protecting flagship devices, securing supply and focusing on premium segments

An analysis of OnePlus, Samsung, Nothing and Lava smartphones shows many Prime Day and GOAT Sale discounts merely reverse earlier price increases rather than offering genuine savings

As smartphone and gadget prices climb due to memory cost inflation, more Indian consumers are turning to refurbished devices, supported by organised platforms and OEM-backed programmes

A global memory shortage and currency pressure are pushing up smartphone prices, especially in India's most price-sensitive segments, resulting in disappearing discounts on new and old models

With prices rising due to component costs, over half of buyers may delay purchases this festive season, with many turning to refurbished devices instead of upgrading outright

Apple's iPhone 17 leads India's smartphone market in Q1 CY2026 despite its premium pricing, driven by stable prices, strong demand, and EMI-led affordability

Samsung indicates that tight inventories and surging AI workloads could push the RAM supply-demand imbalance further by 2027, even as chipmakers expand production capacity

Smartphone displays are moving beyond 120Hz, but real-world benefits remain limited as most apps, interfaces and games fail to utilise higher refresh rates fully

Smartphone prices in India are rising after launch and across generations, driven largely by surging memory costs and supply shortages

EU rules aim to shift control from manufacturers to users, challenging design choices that have quietly pushed faster upgrades and made repairing smartphones harder

A push for durability, repairability, and lifecycle control in Europe may spill over into India, reshaping how devices are designed, supported, and eventually replaced

Rising DRAM and NAND prices, currency pressures, and weak entry-level demand are driving price hikes for smartphones, according to market intelligence firm Counterpoint

Analysts and industry executives say rising component prices and a shift toward profitability are pushing brands upmarket even as entry-level demand persists in India

Starting at Rs 18,999, the iQOO Z11x 5G is powered by the MediaTek Dimensity 7400 Turbo processor and packs a 7,200mAh battery

3-fold jump led by Apple boom offsets slump in other sectors

Google Pixel 10a is reportedly set to launch in February, with expectations of a Tensor G4 chip, a 5,100mAh battery and largely unchanged specifications from the Pixel 9a

Xiaomi is doubling down on TVs, tablets and wearables in India while pushing premium smartphones, aiming to lift non-phone revenues to the high-20% range