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Tecno Smartphones
Tecno, a leading smartphone brand of the Transsion Group, is eyeing to be among the top five smartphone brands in the Indian smartphone market by 2024, a top company official said. The company is betting on premiumisation and is focussing on metros to achieve its ambitious goal, he said. "The Indian smartphone market is maturing, and consumers are demanding more premium features and experiences. We are planning to launch 24 new models in 2024, of which 50 per cent will be 5G-enabled." said Tecno Mobile India CEO Arijeet Talapatra. The brand is traditionally strong in tier II and cities below it for its affordable and feature loaded smartphones. Ranked sixth in the Indian smartphone market, Tecno has witnessed a significant shift towards premiumisation in recent times. The company's average selling price has increased from Rs 11,000-12,000 in January 2023 to Rs 18,000-19,000 in December 2023. It is targeting a major growth in the Rs 15000 plus segment, with plans to sell 1.5 millio
Mobile devices maker TECNO plans to corner a 7 per cent market share in the Indian smartphone market by the end of this year and be among the top five players next year, a senior company official said on Friday. TECNO Mobile, which is owned by China-based Transsion, earlier focussed on affordable and medium-range smartphones but it has now entered into premium and ultra-premium segment this year which has been a high growth segment across the industry. "We are looking to close a 7 per cent market share by the closing of this year and we aim to feature in top 5 players by the next year. We will strengthen our portfolio in the price range of Rs 6,000 to Rs 1 lakh with a product for everyone," TECNO Mobile India CEO Arijeet Talapatra said. He was speaking on the sidelines of the company's annual event, 'World of TECNOlogy' after unveiling the POVA 5 series and MEGABOOK laptop on its inaugural day. "POVA is the online exclusive sub-brand of Tecno which is targeted toward the digital ..