The report finds India's CTV audience at 129.2 million, with Delhi-NCR, Karnataka, and Maharashtra leading penetration as OTT content drives wider adoption
The CSK vs RCB match in Chennai also witnessed the highest-ever peak TV concurrency for an IPL opening day, with 6.1 crore viewers watching the broadcast simultaneously on Disney Star
World TV Day is celebrated every year on November 21 to talk about the significance and meaning of TV in our lives. It was announced by the Unified Nations General Assembly in 1996
As per the BARC data for the ongoing financial year (2023), the merged entity has 36 per cent TV viewership market share in the Hindi GEC segment, and 33 per cent in the Hindi movies channels.
Fatigue, marquee teams not performing well among reasons for slide; bids for forthcoming media rights auction may take hit, ad rates steady for now, say experts
PM Modi's public addresses regarding the ongoing Covid pandemic, his speeches focussing on a range of issues -- from being at the forefront of exporting vaccines to the ongoing farmer protests
Ex-BARC CEO Partho Dasgupta rigged the "entire" TRP system for news channels and also discussed issues of national security with "a certain owner cum news anchor" on Whatsapp, Police told the HC
Media experts point out various flaws in the BARC television rating system. But what they don't point out is that BARC ratings (or the earlier TAM ratings) are not used by advertisers in isolation
Former CEO of BARC, Partho Dasgupta is already in jail along with several top executives of Republic TV - which, as per Mumbai police, benefitted due to the TRP manipulation by BARC top officials