 "TV ownership sees 7% rise in 2020 amid Covid-19 pandemic, says BARC")
Nearly 210 million households owned a TV set in 2020, up 6.9 per cent from 197 million in 2018, the Broadcast Audience Research Council of India (BARC) said on Thursday. The findings were part of its TV Universe Estimates for 2020.
Experts said the pandemic and need for entertainment led to the rise in TV ownership. The number of viewers also rose, touching 892 million, against 836 million in 2018 — up 6.7 per cent.
Experts said the pandemic and need for entertainment led to the rise in TV ownership. The number of viewers also rose, touching 892 million, against 836 million in 2018 — up 6.7 per cent.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%