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Appliance as washing machine maker Whirlpool of India and Hindustan Unilever Ltd (HUL) on Wednesday announced a new marketing alliance for Surf Excel, the laundry brand of the leading FMCG maker. As per the alliance, both brands will have joint marketing initiatives. The integration of innovative technologies from both brands will help in delivering superior fabric care, improving the daily laundry process, and resulting in an enhanced customer experience, according to a joint statement. Kumar Gaurav Singh, Vice President-Marketing, at Whirlpool of India, said, "Our partnership is an opportunity to leverage our combined strengths -- the coming together of superior mechanical action, thermal action and chemical action to deliver expertise in the removal of stubborn stains." Srinandan Sundaram, Executive Director, Home Care, at Unilever, said, "Our goal is to provide convenience and innovation to households across India, making laundry routines easier and more effective.
Consumer durables maker Whirlpool of India Ltd on Friday reported a 12 per cent growth in its consolidated net profit at Rs 29.93 crore for the third quarter ended December 2023, helped by volume growth. The company had posted a net profit of Rs 26.71 crore during the October-December quarter of the previous fiscal, Whirlpool of India, a subsidiary of Whirlpool Corporation said in a regulatory filing. Its revenue from operations was up 17.9 per cent to Rs 1,535.65 crore during the quarter under review. It was at Rs 1,302.46 crore in the corresponding period of the previous fiscal. Whirlpool of India's total expenses were at Rs 1,528.92 crore in the December quarter, up 17 per cent. Its total income in the December quarter was up 17 per cent Rs 1,571.17 crore. Commenting on the result, Managing Director Narasimhan Eswar said: "We had a strong quarter on revenue and volume growth on the back of our recently launched innovations being fully available in the marketplace, competitive .