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YouTube CEO Neal Mohan has been named TIME's 2025 CEO of the Year for his 'calm leadership' and 'big role in shaping what billions watch daily'

YouTube has rolled out Premium Lite in India, offering ad-free video streaming across devices at Rs 89 per month as a cheaper option to its Premium subscription

YouTube will use AI to identify underage users from August 13, applying safeguards and restrictions in the US, even if users have not declared their age

YouTube may be throttling playback for ad blocker users, while also preparing to roll out longer, unskippable ad formats

Reportedly, YouTube will use Gemini AI to strategically place advertisements within emotionally engaging content, targeting moments of heightened viewer attention

The cost of the Premium Lite plan is half that of the standard Premium plan. While the plan works across devices as before, it now limits ads rather than completely removing them

Continuing its crackdown on ad-blocker services, YouTube is reportedly testing a new way to inject advertisements in videos that could not be bypassed

YouTube said that those who are using third-party apps to block ads in the free tier may experience buffering issues while watching a video or see an error message

Social media giants like Instagram, X (formerly Twitter) and Snapchat collectively gained nearly USD 11 billion in advertising revenue in 2022 from users younger than 18 years, according to a new US-based study. Researchers said that approximately 30-40 per cent of the advertising revenue generated by Snapchat, TikTok and YouTube was attributable to young people. They found that while among users aged 12 and under, YouTube derived the greatest ad revenue of about USD 1 billion in 2022, among those aged 13-17 years, Instagram generated the highest revenue of about USD 4 billion. The team led by the Harvard T.H. Chan School of Public Health, Harvard University, also found that from users aged 13-17 years, TikTok derived USD 2 billion and YouTube USD 1.2 billion in 2022, suggesting that these platforms have "overwhelming financial incentives" in continuing to delay meaningful steps to protect children against the harms of using social media. The researchers said that while these socia

In June this year, YouTube started restricting usage on devices with ad-blockers enabled in experiment. It display a message to users asking them to turn-off the ad-blocker or buy premium subscription

30-second ads will be available to advertisers via YouTube Select, a curated advertising platform. These longer ads will be reserved for the top five per cent of YouTube content

Overlay ads appear at the bottom, or the top of the video as pop-up cards, and the viewers can remove them by clicking on the 'X' icon on the top

YouTube has given a statement in this regard informing that this experiment with advertisements has now concluded

That 50 million figure includes people paying for YouTube Music, customers for YouTube Premium, who get music as part of their subscription, as well as customers still on a trial basis

A House subcommittee is investigating YouTube Kids, saying the Google-owned video feeds children inappropriate material in "a wasteland of vapid, consumerist content" so it can serve them ads

YouTube has introduced audio ads - its first ad format designed to connect brands with audiences in engaged and ambient listening

Instagram currently has ads in its main feed of updates, as well as in its stories feature -- the one featuring posts that disappear after 24 hours.

These changes have been expected for months, but their impact is still unknown

YouTube said it was adjusting its policy to 'provide more transparency to the industry' and be more consistent with the companies

Video streaming platform YouTube is also aggressively pitching itself as the advertising platform of choice for brands with cheaper and more visible ads