Driving an industry

R C Bhargava's latest book is a step-by-step recounting of the Maruti story, but its real value lies in the many lessons that the story holds both for policymakers as well as manufacturers

Impossible to Possible: Maruti’s Incredible Success and How It Can Change India

Author: R C Bhargava

Publisher: Bloomsbury

Pages: 201

Price: Rs 799

Three men can be said to have taken the erstwhile Maruti Udyog Ltd — now renamed Maruti Suzuki India Ltd, after change of ownership — to its pre-eminent position as the leader of the Indian automobile industry with an over 40 per cent market share even today when a dozen other passenger vehicle manufacturers are fighting for a slice of the Indian consumer’s wallet. This trio consists of  the late V Krishnamurthy, founder-chairman of Maruti Udyog, Osamu Suzuki, currently chairman of