Nike's best foot forward: How Sonny Vaccaro changed the game forever

The movie Air ensured Sonny Vaccaro would forever be known for the Jordan-Nike signing, but his autobiography makes clear it didn't define him

Sonny Vaccaro is famous as the guy who signed Michael Jordan at Nike. But, as Mr Vaccaro writes, it would be more accurate to say that he was the guy who bet his job to get Nike to sign on Michael Jordan. Mr Vaccaro had seen a sublime, last moment shot by Jordan and knew a future great when he saw one. However, signing on Jordan for Nike was anything but easy. It meant hard-selling Jordan to Nike and Nike to Jordan. Jordan preferred Adidas and told Vaccaro that if that company came anywhere close in terms of offer to