Superbloom: Nicholas Carr book says more communication isn't always better

The real threat of AI and LLMs lie not in job loss, but in corporations using them to create endless loops of content tailored to everyone's smallest needs, chaining us to our devices more than ever

Superbloom: How Technologies of Connection Tear Us Apart

By Nicholas Carr

Published by WW Norton

272 pages  ₹2,240

  The subtitle of Nicholas Carr’s Superbloom: How Technologies of Connection Tear Us Apart is a pithy expression of the book’s central tenet. Mr Carr borrows the metaphor of superbloom from the phenomenon of excessive blooming of poppies in the Temescal Mountains, California in 2019. This phenomenon went on to become an internet sensation through #superbloom, and Mr Carr uses it as a metaphor for the era of excessive information, connectivity and communication in which we live. Then, with the help of history, he sets out