AI tools will ultimately give you creative freedom: Namit Malhotra

Says can we make a biopic of an actor, of a sports person, or a big political leader, without having to put a standard actor and use the AI to create the actual personality?

Brahma, an artificial intelligence (AI) firm, was created in 2024 by London-based visual effects major DNEG with $200 million raised from UAE's United Al Saqer Group. On Tuesday, Brahma announced the acquisition of another London-based AI firm, Metaphysic. The United Al Saqer Group will invest another $25 million in Brahma. DNEG, a winner of seven academy awards (Dune, Inception etc), is a subsidiary of Mumbai-based Prime Focus. It posted a revenue of ₹3,951 crore during the financial year ending March 2024. Vanita Kohli-Khandekar spoke to Namit Malhotra, founder of Prime Focus and CEO, DNEG, over Zoom. Edited excerpts:

 

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