Focusing on how ageing millennials look at wellness: Fireside's Vinay Singh

With ₹3,000 crore under management, Fireside Ventures sees emerging consumer cohorts and tech-driven wellness as key to India's evolving consumer brand landscape

With over ₹3,000 crore under management and a portfolio of 53 brands, Fireside Ventures has emerged as a leading early-stage investor in India’s consumer space, backing names like The Sleep Company, Slurrp Farm, and NatHabit. In a video interview with Peerzada Abrar, Vinay Singh, cofounder and partner, discusses how ageing millennials and Gen Z are driving demand in areas like preventive healthcare, artificial intelligence (AI)-powered wellness and lab-grade beauty. Edited excerpts:

 

What are the key shifts you are seeing in consumer behaviour post pandemic, and how are they shaping the next generation of consumer companies?

 

Today, all three Cs of