Good design, bad design and the Apple problem: Insights from Don Norman

The 88-year-old designer, author of books like The Design of Everyday Things, Emotional Design, Design for a Better World was in India as advisor to BITS Design School, Mumbai, for a three-city tour

Don Norman, known as the father of user experience (UX) design and a former vice president of advanced technology at Apple, tells Veenu Sandhu in a conversation in New Delhi why built-in obsolescence in Apple products is a concern and how the Indian jugaad can be a powerful solution when paired with expert guidance. The 88-year-old designer and author of books like The Design of Everyday Things, Emotional Design, and Design for a Better World was in India as an advisor to BITS Design School, Mumbai, for a three-city tour. Edited excerpts:

You have been an advocate of