 "Sudhir Sitapati, managing director and chief executive officer, Godrej Consumer Products")
Godrej Consumer Products expects recovery in urban demand in 12-18 months. Sudhir Sitapati, managing director and chief executive officer, tells Sharleen D’Souza that its recovery in the volumes of soaps will happen soon. Edited excerpts:
When do you expect urban demand to recover?
I’m hoping it will recover in 12 to 18 months. The factors in recovery are there. I would say I am a little bit more bullish this year than I was last year.
What is your distribution reach and where do you aim for it to be in FY26?
Our distribution is roughly a little less than
