We go from 42 cities to 90 with Series by Marriott launch in India: Menon

This is one of the soft brands we have launched. In India, we have 158 open hotels and another 112 are under construction. These are spread across 42 cities and they represent 17 brands, Menon said

Marriott International, the largest hotel in India in terms of inventories, has launched, with an exclusive partnership with CG Corp Global’s Concept Hospitality, a global brand “Series by Marriott”, a midscale and upscale lodging segment. Rajeev Menon, president, Asia Pacific excluding China, Marriott International, in a face-to-face interview with Roshni Shekhar highlights the significance of the new brand and the deal (with Concept) to boost the hotel’s leading position in India. Edited excerpts:

 

What does the global launch of “Series” signify for Marriott’s long-term brand positioning in India and globally? 

This is one of the soft brands we have launched.