Deming Grand Prize aligns with our quality objectives, says CEO Ceat Tyres

'Total quality management extends beyond just quality; it encompasses safety, on-time delivery, cost efficiency, and employee morale'

Tyre maker CEAT, a part of RPG Group, has been honoured with the Deming Grand Prize for 2023 in recognition of its commitment to total quality management (TQM). It has achieved a significant milestone by becoming the first tyre manufacturer in the world to receive this prestigious award. ARNAB BANERJEE, managing director and chief executive officer of CEAT, in a video interview with Sohini Das from Europe, provides insights into the importance of TQM for a tyre maker. Edited excerpts:

CEAT is the first tyre maker to win the Deming Grand Prize. Why do you think tyre makers haven’t won this