Amid competition, Royal Enfield steps on the gas to draw future road map

To come up with first EV by 2025, expects market to grow two to three-fold in the next ten years

Call it “Royal Enfield 3.0” or a revitalised strategy by the iconic desi brand amid competition with the entry of Triumph and Harley-Davidson into the Indian market.

Royal Enfield on Thursday lined up a long-term strategy, which includes introducing brands in the ICE segment, foraying into electric vehicles by 2025, expanding its presence abroad, and playing the lead role in the domestic market, which may see two- to three-fold growth in 10 years.

A day before the launch of the new Bullet 350, the company not only revealed its strategy “Royal Enfield 3.0” but also expressed confidence in dealing with