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Apple's India stores could up the brand value of its chosen addresses

Real estate experts say the brand's cult is likely to rub off on the chosen addresses

Apple inc  (Wikimedia Commons)
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Apple inc (Wikimedia Commons)

Akshara Srivastava New Delhi
In exactly a week from now, India will get its first fully-owned Apple store in Mumbai. Two days later, a second Apple store will open, this time in Delhi. The big openings have caused a good amount of excitement, and real estate experts say the brand’s cult following is bound to up the value of the addresses it has chosen to house itself in.

As with any much-awaited launch, these stores too will have their share of followers lining up outside before the openings: The 22,000-sq ft Mumbai store at the Reliance Jio World Drive mall in Bandra Kurla Complex is