With rising mercury across India, sales of white goods pick up finally

Demand for air conditioners and refrigerators has picked up over the past week amid rising mercury across India, after a lull because of unseasonal rains that caused temperatures to dip.

Beverages have also witnessed a demand uptick.

According to consumer durable retailers and manufacturers, orders for compressor-driven products are on the rise, especially in northern India.

“Air conditioners witnessed a pick-up in demand from March onwards, but refrigerators have now started to see a pick-up in the northern belt,” said Kamal Nandi, business head and executive vice-president, Godrej Appliances (part of Godrej & Boyce).

He explained refrigerator demand was weak,