ITC Hotels is exploring opportunities in the branded residences space as part of its ‘asset- right’ strategy.
Anil Chadha, managing director, ITC Hotels, told Business Standard, opportunities are available for branded residences in the managed space. “It is something we are exploring, but have not settled for any specific model yet.”
“We have to make sure that residences or villas are made according to our design and specification standards before we extend any of our brand names – Mementos or Storii. It has to fit into our brand benchmarks and should add value to our iconic brands,” Chadha explained.
ITC