FMCG companies chase volume growth, slice prices, bump up grammage

For the past two years, these companies were forced to increase prices and cut grammage as raw material costs rose significantly

Fast-moving consumer goods (FMCG) companies are chasing volume growth as raw material prices come off from their peak. They are now going for higher grammage and price cuts.

This comes on the back of an uptick (3.1% growth) in rural demand in the January-March period, after remaining in negative territory in the previous six quarters, according to NIQ’s data.

FMCG major Parle Products has gone for price cuts on its large packs and increased grammage for lower price-point packs. “We’ve increased the grammage on smaller packs last month and on larger packs, we’ve dropped the prices in the range of