 "(L-R) Shweta Harit, chief executive officer, Forevermark, and global senior vice-president at De Beers Group & Sandrine Conseiller, chief executive officer - brands and diamond desirability, De Beers Group.")
De Beers Group is strengthening its presence in India, with the launch of its first Forevermark jewellery store in Delhi on Wednesday, marking a significant shift by repositioning the luxury diamond brand as a standalone jewellery line.
“This is a very different model and a reset in many ways. We have our name on the door now, which allows us to provide a seamless experience to customers across our stores over the country,” said Shweta Harit, chief executive officer, Forevermark, and global senior vice-president at De Beers Group.
The brand has outlined an aggressive growth path, going beyond the metro
