Saturday, December 06, 2025 | 09:42 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Indian dating apps swipe right for Bharat as relationship landscape changes

The stakes are rising. Indian consumers spent close to $10 million in 2022 on dating and friendship apps

Tata Super app, Tata teleservices, Phone, Apps, Telecom
premium

Tinder and Bumble have a subscription option for extra features, and also earn from advertising

Shivani Shinde Mumbai
Most Indians still find their spouses the way their grandparents did – at least 90 per cent of marriages in the country are said to be arranged – and the divorce rate here is among the lowest in the world. It comes as no surprise then that dating – still a new phenomenon outside the big cities – is tinged with India’s uniqueness.

Information gleaned from dating app companies shows that those in the smaller towns look for long-term friendships, instead of an evening out or a one-night stand, and do not mind if the ‘friend’ happens to live far away.