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30% total sales from online delivery, says Ikea India CEO Pulverer

The company has already piloted same-day deliveries in the Hyderabad market, and is planning to launch it in other markets it operates in

Susanne Pulverer, CEO & CSO, IKEA India
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Susanne Pulverer, CEO & CSO, IKEA India

Akshara Srivastava New Delhi

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The Indian arm of Swedish furniture and home furnishing retailer Ikea is evaluating tying up with quick commerce (qcom) firms in the country as a channel to drive growth.
 
"While we have already piloted same-day deliveries, we are trying to understand how quick commerce may be relevant for our segments. We have met quick commerce companies and while we have not reached a decision, we are open to see what the consumer wants and how we can give them that,” Susanne Pulverer, chief executive officer and chief sustainability officer (CEO & CSO) at Ikea India told Business Standard.
 
The company