India is Nielsen's biggest engineering base, says CEO Karthik Rao

The company has recruited about 2,500 people in the last 12 months in India

Audience-measurement company Nielsen is looking to strengthen its technology base in India by hiring engineers in large numbers, given the challenges thrown by Big Tech consolidating data and the multiple channels of content viewing.

 

The company in India recruited about 2,500 people in the past 12 months. They include 2,000 engineers specialising in artificial intelligence (AI), machine learning (ML), data intelligence, and data analytics. That translates into about 57 per cent of Nielsen’s 3,500 engineers working in India. The country is also the biggest centre after its headquarters in New York with 5,000 people of the 13,000.

 

“We are in