IPO-bound FirstCry plans to scale up its operations in global markets

The company plans to set up new modern stores and warehouses in the Kingdom of Saudi Arabia (KSA), according to the sources

FirstCry, India’s largest multi-channel retailing platform for newborns, mothers, and kids, plans to scale up its operations in global markets.

The IPO-bound company plans to set up new modern stores and warehouses in the Kingdom of Saudi Arabia (KSA), according to sources.

To further solidify its position and replicate the India playbook, the company proposes to utilise an aggregate of Rs 1,556.00 million (Rs 155.6 crore) towards the expansion plans overseas.

Out of this, Rs 726.00 million (Rs 72.6 crore) is proposed to be utilised towards setting up 12 new modern stores in KSA. About Rs 830.00 million