When Tikka Shatrujit Singh brought Louis Vuitton (LV) to India 20 years ago, it had been barely a decade since the country had opened its market to the world. While global brands had started registering their presence, the landscape for the luxury sector barely existed.
“The only locations suitable for luxury stores were the premium hotels,” said Singh, whose great-grandfather, the maharaja of Kapurthala in Punjab, was a Francophile. Singh, who was keen on bringing LV, a French brand, to the country, approached Prithviraj Singh ‘Biki’ Oberoi, then chairman of EIH Ltd, the flagship company of the Oberoi Group.
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