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Mahindra and Mahindra gears up for EV play, niche e-farm products

M&M aims to make 200,000 EVs a year around 2027

Mahindra XUV 900
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Mahindra XUV 900

Sohini Das Mumbai

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Mahindra and Mahindra (M&M) is going all out for a comprehensive electric vehicle (EV) play, with passenger vehicles (PVs), e-three wheelers as well as niche e-farm products.

Analysts have predicted a 23 per cent volume growth for the auto segment between FY22 and FY25, riding on the company’s differentiated EV and SUV plan. M&M is already a market leader with a 36 per cent share in electric three-wheelers, and its Zaheerabad plant in Telangana is ready to cater to demand. In the farm segment, the company plans to focus on niche electric products. However, M&M’s prime play will be electric SUVs.

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First Published: Apr 30 2023 | 1:49 PM IST

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