 "Khukri Rum, Nepal, Nepal's Khukri Rum")
MCKT Beverages will launch Nepal’s famous Khukri Rum in India and aims to sell 20,000 cases by FY26, the company has said, aiming to reach premium consumers.
“The company envisions crafting quality beverages and creating happiness globally. India is expected to become a major contributor to the overall business portfolio over time. Over the next five years, we expect to grow three times our current mark,” Harsh Sinha, country director - India, MCKT Beverages, told ‘Business Standard’.
The company plans to first promote Khukri Rum in Uttar Pradesh, Maharashtra, and Goa as a premium drink. Later in FY26, expansion plans
