 "Hardeep Singh Brar, National Head of Marketing & Sales, Kia India")
The price difference between electric vehicles (EVs) and internal combustion engine (ICE) ones must narrow to 20-25 per cent from 30-50 per cent, said Hardeep Singh Brar, senior vice-president and head of sales and marketing at Kia India.
He added that this will help EVs reach an “inflection point”, potentially driving a seven-nine fold surge by the end of this decade.
About 99,165 electric cars were sold in India in 2024, a 20 per cent year-on-year (Y-o-Y) growth, according to Federation of Automobile Dealers Associations (Fada).
“We are launching two EVs within the next one year. First one would be
