Rapido aims to onboard 200,000 women bike captains in three years

After claiming the driver’s seat in taxis in large numbers, women are now set to rev up the city roads on motorbike taxis as Rapido on Thursday announced it was targeting to on-board 200,000 women bike riders in the next three years.

 

The ride-hailing Unicorn said the move was part of its ‘Pink Mobility’ initiative to create employment opportunities for women.

 

The company also announced the nationwide expansion of the initiative at its event here.

 

“Rapido is committed to creating job opportunities for women drivers through the platform, ensuring fixed monthly earning opportunities up to ₹25,000 for female captains, promoting long-term financial stability,” the company said.

 

The ‘Pink Rapido’ initiative for women bike riders, which started in Chennai in 2022, has since expanded to Hyderabad and Delhi. There are nearly 350 women bike riders in Chennai, 220 in Hyderabad and 170 in Delhi respectively, Shravya Reddy, chief of staff at Rapido said.

 

The platform also aims to expand its services in 500 cities by October 2025. It is currently available in over 270 cities.

 

The company also signed a Memorandum of Understanding (MoU) with the non-governmental organisation Azad Foundation and social enterprise Sakha Consulting Wings.

 

The tripartite MoU commits to train underprivileged women in professional driving skills, assist in vehicle procurement and registrations, and provide safety training sessions.

 

“Empowering women is central to Rapido’s mission, and the nationwide expansion of our Pink Mobility initiative reflects our commitment to creating a more inclusive mobility ecosystem. These discussions are critical to driving meaningful change for women in the workforce,” Reddy said.

 

Meenu Vadera, founder of Azad Foundation and Sakha, said, “Our partnership with Rapido reflects a shared commitment to creating an inclusive and equitable mobility sector. Together, we are proud to enable women to achieve financial independence and succeed in non-traditional roles, contributing to a more inclusive future.”

 

The platform provides gig opportunities to nearly 650,000 to 700,000 individuals on a daily basis. On an average, the platform generates over 3.7 million rides on a daily basis, Reddy added.

 

In terms of vertical segmentation, approximately 45 per cent of the rides are bike rides, 30 per cent are three-wheeler rides, 15-20 per cent are cab rides, and the remaining 5 per cent are for parcel deliveries and other services.