One small step for AI, one giant leap likely for India's footwear market

Reebok co founder in talks with factories in India to manufacture curated footwear

Imagine scanning your smartphone, and later slipping on a pair of shoes designed specifically for your feet, using artificial intelligence (AI).

 

Joseph William Foster, the 90-year-old co founder of the iconic shoe brand Reebok, is now teaming up with 25-year-old entrepreneur Ben Weiss to market what they claim are the world’s first commercially made AI-designed footwear.

 

Under the aegis of their new company Syntilay, which is currently valued at over $6 million, the team has initiated talks with factories and suppliers in India to manufacture and sell these shoes.

 

“We have pivoted into a piece of history — to AI