After global live sports lead, Tata Communications eyes regional markets

Tata Communications plans to expand its dominance in global live sports broadcasting into regional markets, leveraging tech and grassroots partnerships across India

Tata Communications, which is considered as a technology provider leader  in recording and broadcasting live sports events, is looking to take its leadership in the global sports environment to regional sports, a top executive of the company told Business Standard.

 

“Today, we are considered to be a leader when it comes to global live sports,” said Dhaval Ponda, global head, media and entertainment, Tata Communications, on the sidelines of the ongoing World Audio Visual and Entertainment Summit (WAVES).

 

“If you look at all the global sports that are consumed anywhere in the world, approximately two out of three events would