In the sultry heat of May, British luxury car brand JLR opened its doors to the first ever Range Rover House nestled in the
quaint coastal town of Alibaug, off Mumbai.
The idea is to offer an immersive experience to people who would spend a day at the villa, which has a luxe atelier (current trends in luxury fashion), fragrance lab (scents sourced from Darjeeling tea to Kashmir saffron), sound therapy, a design studio that shows the aesthetic considerations that go into making a Range Rover, and a bespoke studio for personalising a Range Rover.
In a show of commitment to