Business Standard

Trouble in Paradise: Why are Tafe and AGCO fighting over Massey Ferguson?

Tafe and AGCO have been allies for 64 years. Tafe is the single largest shareholder in AGCO and AGCO holds nearly 21% in Tafe

The battle between Indian tractor major Tractors and Farm Equipment (TAFE) and the US based AGCO Corporation over Massey Fergusontrademark has taken a fresh turn with TAFE writing a letter to shareholders of AGCO, raising concerns about the company m
Premium

Photo: Company website

Shine Jacob Chennai

Listen to This Article

Ghee khao desi, aur chalao Massey.” This is the advertising line that would come to mind for several Indians at the mention of tractor brand Massey Ferguson. However, the story of the brand, currently at the centre of a dispute between Tractors and Farm Equipment (Tafe) and United States-based AGCO Corporation, goes much beyond the advertisement.

It symbolises the grit, dreams, determination, and passion of a young India in the 1960s that tried to ensure that the agricultural sector, on which 80 per cent of the country depended for their earnings at that time, was modernised. According to

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in