Business Standard

What's in a logo? A lot, as Sebi and Nokia give a digital twist to theirs

In favour: Clean, simplistic logos that reflect a modern outlook, enjoy visibility on digital platforms


Ritwik Sharma New Delhi
Earlier this month, the Securities and Exchange Board of India (Sebi) unveiled a new logo, which presented the abbreviated letters in a staccato burst that broke away from their intertwined selves in the old symbol.

Prior to the market regulator, a similar exercise was carried out by telecom multinational Nokia, which shed its old logo that spelt out the letters unambiguously to adopt a new one in which an N, K or A appear to have missing limbs.

In both cases, the minimalism and fonts reflect a digital embrace that was due for old entities — Sebi is 35, while

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First Published: Apr 25 2023 | 11:37 AM IST

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