Consumers spending 50% time on digital media, says HUL's Rohit Jawa

HUL's chief financial officer, Ritesh Tiwari, however, pointed out towards stress in the mass end of the market

An average Indian consumer is spending more than 50 per cent of their time on the digital media, with e-commerce and digital commerce gaining traction, Hindustan Unilever Limited (HUL)'s, Rohit Jawa, the company’s managing director and chief executive officer, told investors after the announcement of its December quarter results.

In December, HUL announced that Arun Neelakantan has been appointed as the company’s first chief digital officer and will take on the role from January. It also announced that it will split its beauty and personal care  business and the change will be effective from April 1 as