E-com firms focus on cybersecurity ahead of high-volume festive season

As the e-commerce ecosystem gears up for robusts festival sales companies are increasingly turning up their cybersecurity measures to prevent fraud that typically spikes around this time

A Mumbai woman recently received her e-commerce order as expected, but days later found herself fielding persistent calls from 'delivery agents' who demanded payment for a duplicate parcel she never ordered. The caller even sent tracking details and insisted on an OTP to 'cancel' the delivery.

 

In truth, it was all fake, a sophisticated scam that seeks to exploit the trust consumers place in now-familiar logistics processes.

 

The incident is not an isolated one, reflecting a troubling surge in e-commerce fraud as India approaches its peak festive shopping season. Experts estimate that online fraud incidents typically spike by 20-25 per