Indian family offices change startup bets after funding peaked in 2021

Consumer, retail and transportation and logistics technology startups have been the largest beneficiaries

Family offices in India may be headed for their least active year, after investing billions of dollars in startups during the pandemic.

They have deployed around $200 million in 2024 as of the third week of June, according to a Business Standard analysis of data from tracker Tracxn.

The peak of such investments, $7.8 billion, was during 2021, the peak of the pandemic.

The last full-year figure, of $0.8 billion in 2023, represents a decline of nearly 90 per cent from the peak for single family office startup funding.

Overall, the funding for startups (by all investors,