IPO-bound internet food company Rebel Foods is in talks with new global food brands to bring them to India.
"We are now 12-plus brands and we are talking to more global brands. That's how Wendy's came on board (in 2023). Food consumption is increasing and with the Indian consumer maturing, it is a great place to be in," Ankush Grover, cofounder and chief executive officer (CEO), India and MENA (Middle East and North Africa), Rebel Foods, told Business Standard.
The company had become the master franchisee of American fast food giant Wendy's in 2023. Since then, Rebel has scaled Wendy's
