Quick commerce players race to grow product lists, footprint, dark stores

In a bid to offer greater convenience, qcom platforms are increasing their presence in smaller cities, besides adding high-end items like Apple products to their product categories

In a race to redefine convenience, quick commerce platforms in India are sprinting to capture the booming demand for instant deliveries. Leading the charge, Swiggy Instamart, the quick commerce arm of food aggregator Swiggy, recently expanded its services to 100 cities, surpassing rivals Blinkit and Zepto which are currently present in over 80 and 60 cities, respectively. 

In terms of market share, Blinkit leads at 46 per cent, followed by Zepto at 29 per cent and Swiggy Instamart at 25 per cent, according to a report by Motilal Oswal. 

While the platforms are increasing their presence in various cities, they