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Affle India Ltd.

BSE: 542752 Sector: Others
NSE: AFFLE ISIN Code: INE00WC01019
BSE 15:40 | 21 Jun 4689.95 -63.80
(-1.34%)
OPEN

4596.00

HIGH

4966.00

LOW

4516.75

NSE 15:31 | 21 Jun 4594.80 -135.65
(-2.87%)
OPEN

4500.00

HIGH

4896.50

LOW

4493.95

OPEN 4596.00
PREVIOUS CLOSE 4753.75
VOLUME 15572
52-Week high 6287.00
52-Week low 1425.00
P/E 442.87
Mkt Cap.(Rs cr) 12,499
Buy Price 4660.95
Buy Qty 1.00
Sell Price 0.00
Sell Qty 0.00
OPEN 4596.00
CLOSE 4753.75
VOLUME 15572
52-Week high 6287.00
52-Week low 1425.00
P/E 442.87
Mkt Cap.(Rs cr) 12,499
Buy Price 4660.95
Buy Qty 1.00
Sell Price 0.00
Sell Qty 0.00

Affle India Ltd. (AFFLE) - Company History

Affle (India) Limited was incorporated as a private limited company with the name Tejus Securities Private Limited' on August 18 1994. As on January 2006 the Company was owned and managed by Mukesh Tulsyan Raj Pal Singh Rana and certain other shareholders. Subsequently in January 2006 the entire equity share capital of Tejus Securities Private Limited was acquired by Anuj Khanna Sohum individual Promoter along with Anuj Kumar and Madhusudan Ramakrishna. Thereafter the name of the Company was changed to Affle (India) Private Limited' on September 29 2006. The Company was subsequently converted to a public limited company and the name of the Company was changed to its present name i.e. Affle (India) Limited' on July 13 2018.Affle is engaged in a global technology business. It has two business segments namely Consumer Platform and Enterprise Platform. The Consumer Platform primarily provides the following services: (1) new consumer conversions (acquisitions engagements and transactions) through relevant mobile advertising; (2) retargeting existing consumers to complete transactions for e-commerce companies through relevant mobile advertising; and (3) an online to offline ('O2O') platform that converts online consumer engagement into in-store walk-ins. The Enterprise Platform primarily provides end-to-end solutions for enterprises to enhance their engagement with mobile users.As at March 31 2019 the Consumer Platform had approximately 2.02 billion consumer profiles of which approximately 571 million were in India 582 million were in Other Emerging Markets (which comprises Southeast Asia the Middle East Africa and others) and 867 million were in Developed Markets (which comprises North America Europe Japan Korea and Australia). During Fiscal 2019 the Consumer Platform accumulated over 300 billion data points which power its prediction and recommendation algorithm for its Affle Consumer Platform. The Company is in the process of integrating the consumer profiles and the related consumer data points of the Vizury Commerce Business the RevX Platform and the Shoffr Platform with their Affle Consumer Platform.The Consumer Platform is used by business to consumer ('B2C') companies across industries including e-commerce fin-tech telecom media retail and FMCG companies both directly and indirectly through their advertising agencies.The Consumer Platform utilises user-intent indicators derived from behavioural signals marketing attribution and transactional data which are received in real time and accumulated over time which increases its ability to predict a user's likely interests. The accuracy of the prediction and recommendation algorithms for their Consumer Platform improve with every advertisement it delivers as the systems incorporate new data while continuing to learn from previous data. In addition the Consumer Platform enhances its customers' ad content with rich media experiences including interactive videos games and augmented reality. This paired with data-centric scientific targeting and retargeting enables a higher likelihood of consumer engagement such as downloading an App or completing a transaction.The Company also provides end-to-end solutions for enterprises to enhance their engagement with mobile users such as developing Apps enabling offline to online commerce for offline businesses with e-commerce aspirations and providing enterprise grade data analytics for online and offline companies (collectively the 'Enterprise Platform').The Company has three registered patents in the United States with multiple patent claims in areas of advertising via data communication clients online search system method and computer programme and method and system for extending the use and/or application of messaging system. The Company also has 10 pending patent applications in India covering various algorithms in the area of digital fraud detection. As part of its acquisition of the Vizury Commerce Business the company acquired two pending patent applications in India and three pending patent applications in the United States only one of which the company intends to pursue which is in the field of partner pixelling for user identification.In connection with the Offer the company undertook a corporate restructuring in which the Company incorporated the Singapore Subsidiary and it acquired all of Affle Globals business intangible assets and all of the equity interests in the the Indonesian Subsidiary effective July 1 2018. Affle Global was engaged in the same business outside India and Indonesia and used the Company's solutions. The Indonesian Subsidiary was engaged in the same business in Indonesia and used the Company's solutions. Affle Holdings the corporate Promoter owns 100% of the issued shares in Affle Global.With effect from September 1 2018 the Company acquired the Vizury Commerce Business in India associated records the brand name 'Vizury' and other intellectual property rights and domain name credentials in India by way of a slump sale on an 'as-is-where-is' basis from Vizury India and the Singapore Subsidiary acquired the brand name 'Vizury' and certain other intellectual property in connection with the Vizury Commerce Business in Dubai and Singapore from Vizury Dubai and Vizury Singapore both of which are affiliates of Vizury India. On May 18 2019 but with effect from February 19 2019 the Singapore Subsidiary acquired the Shoffr Platform Business by way of a slump sale on an an 'as-is-where-is' basis. This acquisition strengthened its business by providing integrated consumer journeys and allowing brands to transparently attribute the impact of digital advertising on in-store footfalls and transactions. On June 28 2019 but with effect from April 1 2019 the Singapore Subsidiary acquired the RevX Platform Business by way of a slump sale on an an 'as-is-where-is' basis. This acquisition strengthened its Affle Consumer Platform for both new user acquisition and retargeting.