Phoenix Mills Ltd is India's leading developer/operator of 'Iconic Large Format Retail-Led Mixed Use Developments' in city centric location. The company operations generally span most aspects of real estate development, from the planning, execution and marketing of projects, through to the management and operation of the completed development. Phoenix Mills Ltd was incorporated in the year 1905. The company began their operations as a textile manufacturing company on 17.3 acres of land at Lower Parel in Mumbai. In the year 1959, the company was listed in the Bombay Stock Exchange. In the year 1987, the company entered into the growing real estate market where High Street Phoenix emerged as the most frequented destination in Mumbai. In the year 1992, the first multi-storied Phoenix residential towers were built on the Phoenix Mills Land. They introduced India's first Hyper market concept 'Big Bazaar' at High Street Phoenix in the year 2001. During the year 2000-01, the company through their subsidiary company, Bellona Finvest Ltd entered into joint venture with the Chatterjee Management group of companies and formed Galaxy Entertainment Corporation Ltd to take advantage of the growing opportunities in the entertainment segment. During the year 2003-04, the company formed a wholly owned subsidiary, namely CR Retail Malls (India) Pvt Ltd. In August 2004, they formed another wholly owned subsidiary, namely Silly Point restaurants Pvt Ltd. During the year 2006-07, the company as a group focused on mega retail malls, entertainment complexes, commercial space and hospitality units, with plans to foray into developing real estate in eight cities admeasuring a total area of 21.4 million sq ft. Ashok Ruia Enterprises Pvt Ltd, a promoter group company was amalgamated with the company. Ashok Ruia Enterprises Pvt Ltd holds interest in innovative 'Market City' projects in Mumbai (Kurla), Bangalore, Chennai, Pune and Raipur, which represents 13.47 million square feet of Developable Area. During the year 2007-08, the company acquired a 25 acre plot in Rajaji Nagar in Bangalore for around Rs 320 crore from beleaguered engineering firm GKW Ltd. This was done through investments in Palladium Construction Pvt Ltd, a wholly owned subsidiary and Platinum Hospitality Services Pvt Ltd, a group company. Ruia Real Estate Development Company Pvt Ltd was merged with the company with effect from November 1, 2007. In December 2008, the company acquired an approximate 39% stake in Big Apple Real Estate Pvt Ltd (Big Apple), the owners of the United Malls brand in Uttar PradeshBig Apple together with Phoenix Mills will develop malls by the brand name 'Phoenix United' across north India, particularly in the state of Uttar Pradesh, covering cities including Lucknow, Agra, Varanasi and Bareilly. In February 2008, the company entered into a strategic alliance with Entertainment World Developers Ltd by acquiring over 42% stake in the company. Phoenix is currently building retail led mixed use development centers in Tier I cities under the brand name of 'Phoenix Market City' and through partnerships with regional players in the Tier II cities. Entertainment World Developers Ltd is developing approximately 15 projects in various Tier II cities namely, Raipur, JAbalpur, Bhilai, Nanded, Udaipur, Chandigarh, Trivandrum, Indore, etc. The total area under development is approximately 17 million sq ft. In the first quarter of financial year 2008-09, Kalani Holdings Ltd which was wholly owned subsidiary of Ruia Real Estate Development Company Pvt Ltd became subsidiary of the company. In the second quarter of the financial year, Plutocrat Asset & Capital Management Pvt Ltd became a subsidiary of the company.