BS Marketing Initiative

'Happy Childhoods' - Uniting artists and art enthusiasts for a cause, virtually

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September 09, 2021 12:39 IST
childhood

 

CRY Child Rights and You in collaboration with TheCurators.Art brings you a virtual fundraiser through the medium of art. Conceptualised and curated by the contemporary online gallery, ‘Happy Childhoods’ is a thematic art fundraiser being showcased at the Tao art gallery from 8th to 9th September, 2021. The proceeds from this show will go towards children of some of India’s most marginalized communities. 

Curated by the co-founders of thecurators.art – Sapna Kar & Rajneeta Kewalramani, Happy Childhoods is a collection of 100 artworks with ‘Children’ as the central theme. From figurative, to abstract, mixed media and sculptures, the collection de-layers childhood by artists in their own signature artistic style; some symbolic, some literal, and some metaphorical. The works themselves are a visual representation of happiness.

With a participation from over 45 renowned artists including Anjolie Ela Menon, Satish Gupta, Vrindavan Solanki, Sujata Bajaj, Nayana Kanodia, Gurcharan Singh, Tapasya Gupta, Nishant Dange, Seema Kohli, Heeral Trivedi, amongst the many etc. these carefully curated artworks would be a great addition to any collection, while contributing to a charitable cause. 

Artist Tapasya Gupta presents a beautiful sculpture of a father and daughter resting on a wall, while the girl plays with balloons. Contemporary artist Ruchi Bakshi presents a Lenticular print called ‘Forest of Mushrooms’, which offers a fantasy setting and a playful optical illusion of movement. “The imaginary characters in my work invites children into the whimsical realms and delights them with movement, beauty and wit” said Ruchi. 

Artist Santosh Jain’s ‘Malgudi days’ is an ode to joint families – “To me, a family with elders, children and grandkids all living under one roof seems happier. In this work, all family members appear content; there is companionship and a sense of security all around” expressed the artist Santosh.

Speaking on the collaboration, Rajneeta Kewalramani quotes “The response from artists has indeed been overwhelming. The subject has inspired many of them to move beyond their comfort zones and create a new piece of art, while retaining their inpidual style and yet, resonating at a personal level with the subject”.

Speaking on the initiative, said Ratan Batliboi, Chairman CRY, “I am touched that given the chance, everyone would like to take action for India's children. The wonderful artists, the generous patrons as well as the art lovers, each one is helping us create a transformational change for the children whose lives we aspire to impact”.

CRY has also garnered support of renowned patrons such as Nyrika Holkar, Kim Verma Modi, Preeti Bhutani and Jaya Malaviya, all accomplished philanthropists using their voice and reach to benefit children, while ensuring participation of art connoisseurs in the fundraiser.

Nyrika Holkar, a patron of CRY states “We have all been privileged enough to have had childhoods that were largely happy - filled with love, encouragement, opportunities and health. This is our attempt to help create it to the extent that we can, in order to impact lives of children from the marginalized sections of our society”.

This show is a collaborative effort by renowned and upcoming artists on a pan India basis, and is a passion project for the co-founders of thecurators.art, aligning with their deep belief in philanthropy. 

Said Sapna Kar, “We have had a close relationship with most NGO’s for over a decade and this is our fourth association with CRY. Just as our artists have gone the extra mile to breathe life into the collection, I would also urge collectors to come forward and support our efforts towards making a difference in the lives of the children who deserve much more”.

 


 

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