How Sam Bertini and Aryaan Arora Used Their Experience at The Arora Company to Make Tabr an Overnight Sensation

 

Aryaan Arora launched The Arora Company at the beginning of the global COVID-19 pandemic, seeking to start something that could aid not only his local community in New York and New Jersey but the world at large. Sam Bertini, a longtime friend of Arora and fellow New York University alumnus, joined the personal relations and marketing consultancy firm several months later. Together they built it into the money making machine that it is today — reports indicate their revenue generation to be in excess of one million dollars, an extremely impressive figure for such a young company.

It wasn’t easy for these young, ambitious entrepreneurs, however. It never really is in business. They contended with losses in the early days, but never lost sight of their goal, which was not only to make the company one day reach the elite ranks of The Fortune 500, but to make a genuine difference in the battle against COVID. Arora and Bertini have already reached this latter goal, donating thousands to charities for those affected by the coronavirus, and are well on their way to Fortune 500 status.

But their ambitions did not end with their success at The Arora Company. Spurred on by the difference they had already made, Bertini and Arora founded Tabr, a New York-based mass media and entertainment conglomerate. It was a bolder, braver venture than their first, and certainly one with a higher chance of failure. But this time they had experience on their side, and so have established their new company, which has also pledged to donate a portion of its profits to philanthropic purposes, to be an overnight success.

Within weeks of the launch of Tabr’s news division Tabr News, their website has experienced over a million visitors from around the world. This is a fact that brings Arora and Bertini great pride, for they had always set out on their ventures with a firmly global perspective. Tabr’s social media pages on Facebook and Instagram, in addition to the personal profiles of Bertini and Arora, have gone viral, netting them tens of thousands of followers in a matter of days. At their current rate of expansion, they will have over a hundred thousand followers on Tabr’s social media pages within a year. And knowing the success Bertini and Arora have already seen, it would come as no surprise if that day arrives much sooner.