RCB in IPL finals causes IPL advertising rates to rise by up to 10%

RCB's entry into the IPL final fuels up to 10% rise in ad rates, with Kohli's popularity drawing brands across TV and OTT amid earlier muted season demand

The advertising rates for the finals of the Indian Premier League (IPL) have surged by up to 10 per cent compared to last year. This growth rate in ad prices is in line with last year’s IPL finals. 

 

Advertisers and media buyers say that this rise in ad rates for the final match remains steady due to Royal Challengers Bengaluru (RCB) reaching the finals. It garners eyeballs as Virat Kohli is part of the team and has his own fan following. 

 

Overall, there are six matches in the IPL that are considered prime ad slots for advertisers, including the first