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MIB tells parliamentary panel it's working on rules to regulate online ads

Member of Parliament Nishikant Dubey who is chairing the committee had requested the ministry to give updates on the status of rules

'Think Like The Minimalist': A practical guide for creative minds

Could minimalist thinking offer a formula for creative ads? Two IITians outline a step-by-step process in their book

73 complaints against vulgar ads on private TV channels: Govt tells Parl

Seventy-three complaints have been received against obscene and vulgar advertisements on private television channels by the regulatory bodies over the past three years, the government has told parliament. In a written reply in the Rajya Sabha, Minister of State for Information and Broadcasting L Murugan said the complaints were "suitably" addressed by a three-level grievance redress system. Murugan said the mechanism, established under the Cable Television Networks (Amendment) Rules, includes self-regulation by broadcasters, self-regulation by self-regulating bodies of the broadcasters, and an oversight mechanism of the central government. The minister said appropriate action is taken wherever violation of the Advertising Code is found by issuance of "Advisories, Warnings, 'Apology Scroll' Orders and Off-air orders." In reply to a separate question, Murugan said OTT platforms are required to adhere to the Code of Ethics under Part-III of the IT (Intermediary Guidelines and Digital

Prime Video to include ads in shows from 2025 to fund content investments

This move highlights the stiff competition in India's streaming market amid a challenging period for the subscription video-on-demand (SVOD) segment

Google defends ad tech as safe, says it's competitive with Meta, Amazon

In a federal antitrust trial, enforcers allege that Google has monopolised the technology used to buy and sell website ads

Advertisers abandon Elon Musk's X amid concerns over content and trust

Since Elon Musk acquired the platform for $44 billion in October 2022, X has experienced a significant drop in advertising revenue

Is your phone listening? Marketing firm confirms tech behind targeted ads

The fine print in terms of use agreements, which most users do not read in detail, often contains clauses that permit such invasive practices

PMO steps in, UPSC cancels advertisement for lateral entry recruitment

PMO intervened after criticism from opposition INDIA bloc and also key allies of NDA, such as the JDU and LJP (Ram Vilas)

Need to come out of silos of seductive civil service jobs: Dhankhar

Pointing to the "extravaganza of coaching centre advertisements" in newspapers, Vice President Jagdeep Dhankhar on Friday expressed concern over the "seductive" draw of the civil services, urging them to look for "lucrative" opportunities in other fields. Dhankhar was addressing the induction programme of the first batch of joint masters/LLM degree in Intellectual Property (IP) Law and Management at National Law University, Delhi. "...Now, I find the extravaganza of coaching centre advertisements overall in the newspapers... page one, page two, page three are filled up with faces of boys and girls who have made it. The same faces are being used by multiple organisations," the vice president said. "Look at the extravaganza of these advertisements, the cost, every penny of that advertisement has come from those young boys and girls who are in pursuit of securing a future for themselves," he added. The vice president asked the youth to look around for opportunities in other fields as

SC suggests creation of centralised dashboard for misleading ads complaints

Asks Ministry of Consumer Affairs explain why complaints on its portal is 'abysmally low'

Hoarding crash: HC asks police to reply to ad firm's plea to quash FIR

The Bombay High Court on Friday directed the police to file a detailed affidavit in response to the petition of advertising firm director Bhavesh Bhinde, arrested in the Ghatkopar hoarding collapse case. Bhinde has sought that the FIR registered against him be quashed claiming that the hoarding collapse, which killed 17 persons, was an act of God and he is released on interim bail pending hearing of the plea. He has been booked for culpable homicide not amounting to murder. A division bench of Justices Bharati Dangre and Manjusha said the plea also raises the contention of illegal arrest as the mandatory notice under section 41A of the Code of Criminal Procedure was not issued to the accused first. The bench said the police will have to clarify their stand on this as several judgments say that illegal detention necessitates immediate release. Public Prosecutor Hiten Venegaonkar said a detailed affidavit will be filed. The court posted the matter for further hearing on July 26. Bh

Creativity that breaks clutter drives sales, brand equity: Kantar report

Talking about trends that emerged during testing of over 1,400 Indian ads for the 4th edition of Kantar's Creative Effectiveness Awards, Mohanty said that hyper-regionalisation is now gaining steam

Solid content pipeline, higher ad revenue: Nuvama's bullish bet on PVR Inox

Brokerage remains upbeat as analysts foresee several growth catalysts, including a promising Hollywood slate, anticipated recovery in high-margin ad revenues, & company's commitment to reducing debt

Zerodha's Nithin Kamath explains why the company doesn't advertise

Zerodha demonstrated robust performance relative to other discount brokers, witnessing a 1.5 per cent month-on-month increase in its clientele, reaching 7.4 million

Mumbai hoarding collapse: Retired couple stopping for petrol found dead

At least 16 fatalities have occurred in Mumbai following the collapse of the hoarding in Ghatkopar. The advertisement company responsible for the hoarding faces charges of culpable homicide

Why ads meant to cash in on a potentially viral moment require a long look

As internet trolls attacked her for her facial hair, a full-page advertisement by Gurugram-headquartered Bombay Shaving Company appeared on the front pages of some newspapers addressing her

D&I in Indian advertising

Does your brand communication reflect the diversity of the people in your markets?

Can't let public be taken for ride, says SC on misleading advertisements

"We can't let the public be taken for a ride," the Supreme Court said on Tuesday while asking the Centre and state licensing authorities to "activate" themselves to deal with misleading advertisements. While questioning the Centre over an August 2023 letter by the Ministry of Ayush asking the licensing authorities not to initiate or take any action under rule 170 of Drugs and Cosmetics Rules, 1945, the apex court also pulled up the Indian Medical Association (IMA) about the alleged unethical acts of its members in prescribing highly expensive medicines for valuable consideration. A bench of Justices Hima Kohli and Ahsanuddin Amanullah, while hearing the case related to misleading advertisements by Patanjali Ayurved Ltd, said there are several other Fast-Moving Consumer Goods (FMCGs) companies going that way and the Centre has to respond as to what it has done about this. "We can't let the public be taken for a ride," the bench observed, adding, "If this (misleading advertisements) i

Advertising body ties up with CCPA to tighten regulation on misleading ads

The Advertising Standards Council of India (ASCI) on Tuesday announced a tie-up with the Central Consumer Protection Authority (CCPA) to strengthen regulation around misleading ads. The CCPA has requested ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019, along with its accompanying guidelines, to the CCPA for appropriate action, a statement said. "With similar objectives, CCPA and ASCI can work in complementary ways to ensure that any infringements are addressed effectively. New challenges are being created by digital advertising, and keeping pace demands a collaborative approach with like-minded bodies," Department of Consumer Affairs secretary Rohit Kumar Singh said. "Regulators working closely with self-regulators is an established best practice, and we hope that with this partnership, regulation of Indian advertising keeps getting more effective," he added. Singh said that in case of repea

Meta hit with European complaints over data for FB, Instagram targeted ads

The groups claim this violates the European Union's General Data Protection Regulation, or GDPR, which allows fines as high as 4 per cent of annual revenue for the most serious infractions