E-commerce volumes surge by 23% during Black Friday sales: Unicommerce

Black Friday surge was not limited to metro cities alone. Tier-III cities reported the highest growth of 43 per cent, followed by 19 per cent growth for Tier-I cities and 16 per cent in Tier-II cities

Black Friday, an American retail tradition, has firmly cemented its place in the Indian market as a major e-commerce sales event. Consumers are extending their post-Diwali shopping spree to benefit from Black Friday and related sales like Cyber Monday.

There has been a sharp 23 per cent increase in e-commerce order volumes compared to the Black Friday sale weekend of 2022, according to e-commerce tech firm Unicommerce. This data is based on the analysis of the orders processed on its platform.

E-commerce firms, retailers, and marquee brands are enticing customers with deals that were previously exclusive to Diwali. The sales