News contribution to TV viewership rose to 16% during Operation Sindoor

Television news genre contributed 16% of total viewership during the key days of Operation Sindoor, up from its usual 6%, with Hindi news channels witnessing record GRPs

The news genre contributed 16 per cent of television (TV) viewership during the three critical days of Operation Sindoor (May 7 to May 8) compared with its usual contribution of 6 per cent.

 

According to the weekly data released by the Broadcast Audience Research Council (BARC), 507 million viewers watched news between May 3 and May 9 (week 18). This follows the Indian government launching Operation Sindoor on May 7, hitting terrorist infrastructure in Pakistan and Pakistan-occupied Jammu and Kashmir after the Pahalgam terrorist attack.   

 

Hindi-language news in week 18 reached the highest gross rating point (GRP) of 254.